Our Philosophy on Being Mission-based and Responsible
Statement from Sarah Endline, Mastermind & Chief Rioter:
It's not about writing checks. Social responsibility is so much deeper than that. We do have a social mission because we want more than just profit to guide us - we rioters do believe we can change the world! Our mission is: To create a more just and celebrated multicultural world for our next generation.
We strive to weave social responsibility through out our company, and no, we're not perfect, but we try our best.
We view social responsibility in 3 key areas:
Our Product. Our People. Our Partnerships.
First of all, we consider what products we are creating. Are they good for the world ... are they healthy ... are they natural and fairly traded? Is the sourcing ethical? We worked very hard to find a partner in South America with a strong track record of social responsibility and a commitment to fair trade. Plus, we searched for a product - cacao - which comes from the most healthy & magical fruit in the world. It is a slow not fast food and we're proud of that.
As a founder of a company, I am committed to building a workplace, which is empowered, team-oriented, positive, and service oriented. On the inside of our company, we need to be responsible in order to serve our partners and rioters effectively. I work hard to create fair HR practices such as a health care stipend even though we are a tiny company. I also work with my team on work-life balance issues and making sweetriot a wonderful place to work. Once again, we are not perfect, but we try our best.
Lastly, of course, we love to support non-profits who have similar values and ideals to sweetriot. We especially focus on organizations that celebrate culture and diversity and young people. Our partnerships take many forms but usually involve giving the organization cacao for their special events and also sending speakers and/or people to help them at events. At this point, we are not doing cash partnerships but that's mainly because we are a brand new company and have NO profit! We will do this in the future, but it will not be JUST a check. That's not true partnership.
sweetriot believes in partnering with organizations which also celebrate young people and culture and diversity.
As a consumer, you should know that through out history, most of the cacao beans grown in the world have been exported away from the origin countries. Cacao was grown in Latin America, Africa, and Asia, and then sent to Europe and the U.S. - thus the reputation of chocolate coming from Belgium and Switzerland was created when indeed the true origin of cacao is +/- 20 degrees of the equator.
sweetriot worked very hard to find our original partner in Latin America. We believe in having a direct connection with the cacao countries where beans are grown and where farmers are creating their livelihoods.
We are extremely excited to be teaming up with our friends at Fair Trade USA. sweetriot supports fair trade and sourcing exclusively in Latin America which directly supports a better life for farming families through fair prices and direct trade. We want to create opportunities not only for farmers and fair bean pricing but also for the production of product in the country of origin.